
Pricing is a rare expertise - even for marketers. Most marketers never take a single class in pricing, including those with MBAs or even Ph.D.s!
There’s a good chance that nobody in your company has any pricing expertise. So whether you’re the CMO, a marketing director, or just a marketing assistant, 46 WAYS TO RAISE PRICES will help make you indispensable to your company. And indispensable people command fat salaries!